Branding & Identity
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Merchandise

Vintage-style sign for Winnie's, a bar featuring cocktails, cold beers, and oyster bar, with a star at the top and bottom, and text inviting patrons to stay for the tropical breeze.

A menu from Winnie's Oyster Bar featuring sections for oysters and hot appetizers, with prices, descriptions, and colorful background.

Winnie’s Heart and Soul loves H-Town.

This project was fun. Arts and Rec has a few roots in Houston, so when Winnie’s called saying they wanted to develop a brand that celebrates everything the diverse city has to offer, we were in.

The Winnie’s team are industry professionals with a great sense of pride and humor. Together, we created a brand system that is colorful, clean and can poke fun at year-around humidity, warm coastal breezes, petroleum tinged sunsets and all-day traffic.

Two tall glasses of lemonade with lemon slices and straw in an outdoor patio with yellow umbrellas and wooden tables.

Fried chicken drumsticks with a side of celery sticks, a small bowl of ranch dressing garnished with parsley, and a glass of red beverage with ice and orange slices.

Sign advertising all drinks for five dollars until 5 PM.

A round blue platter of fresh oysters on ice, with lemon wedges, a packet of salted crackers, and small containers of horseradish and hot sauce. A glass of water with a lime and lemon slice is at the top of the image.

A colorful storefront sign reads "Cookies", "Sandwiches", "Gourmet", with decorative lights and plants outside, reflected in the glass window.

“We talked to a bunch of firms, but the crew at Arts & Rec were the ones who we felt really got it! So many firms out there are trying to show off and make everything as design-y as it can be, but Arts & Rec understands that sometimes less is more, and that the best brands leave room for organic growth.

We couldn’t have been happier with the whole experience of working with them and would definitely recommend hiring them and letting them work their dark arts.“

Benjy Mason, Partner